Just as the information in your DNA has to be decoded and replicated so that your cells can use it, this book can help you decode your own 'DNA of success'.

Feedback and Reviews

"This is the only time in our company’s history that a presenter has been given a unanimous perfect 10. Your address was very relevant."

"Could there possibly be any ways left to parse 'success'? My loud and clear answer, after reading Tom Harrison's INSTINCT, is a resounding 'Yes.' This is a thoroughly original, engaging, scientific and counter-intuitive take on success and entrepreneurial behavior. I have but one bone to pick: I dearly wish this book had been available to me 20 years ago!"

INSTINCT, "an intriguing new way of looking at the ingredients of business success." "INSTINCT is an interesting read because of the novel way it endeavors to repackage a lot of time-proven business wisdom."

"The mark of a successful businessman is the ability to innovate and adapt. In INSTINCT, Tom Harrison shows you how to unlock the abilities you already possess, and how to obtain the ones you don't. A must-read for anyone who's ever dreamed big."

"...INSTINCT has provided special inspiration. In addition to it being a timely read, you have captured the essence of my decision-making process... This has provided great comfort and motivation. Further, you have given me the template for evaluating my strengths and weaknesses, allowing me to objectively manage the turbulence inherent to striking off on my own. This is a huge edge—and I wish I had this book six months ago."

From Amazon.com Readers:

"Science Meets Business. This book is a must read - from those interested in a start-up venture to corporate managers wanting to maximize their success and leadership skills. With the right mix of scientific evidence and real life examples, Tom Harrison's INSTINCT reveals not only how to act on your entrepreneurial DNA, but also how to compensate if you do not have perfect instinctive genes. This book is sure to find its way into business schools serious about their entrepreneurial programs."

"Terrific book. As an anthropologist that works in the business environment I found Harrison's book both insightful and inspiring. His science based reasoning, extensive research and real life business experience weave together to guide the reader through complex personal and professional landscapes. The anecdotes helped me frame the discussion, the science helped me ground the opinions presented. I found myself retaking the tests in the book a few times - thinking carefully how the answers affect my business life. I use the book almost daily as it helps me discover processes that are not only based on realizing my instinctive power but also trusting my very own personal approach to my work life. An example of how it has changed my daily work procedures is that I no longer think in binary terms of `yes' and `no'. They are road signs, helping me to make the next move. The result is I have broadened the scope of my new business work, increasing the amount of new business and the reach of the projects. It is rare to find a text that is generously written yet is so easy to read. It boils down to one thing. Thanks to Harrison's work, I trust my entrepreneurial INSTINCT and have released my creative INSTINCT in the process. I am more productive and enjoying my work more."

"Synthesis of Theory and Real World Success. Tom Harrison's inspiring story of success and the practical guidance he shares is a wonderful synthesis of theory and real-world experiences. As an entrepreneur and business owner, I am a fan of the business book genre, and over the years I have had the pleasure of reading and crediting a great many authors for my own professional growth. Tom is now among those authors. I'm getting copies of the book for my entire management team."